CJ Foods | Marketing Brand Manager

CJ America in La Palma, CA

  • Industry: Advertising/Marketing/Public Relations - Others
  • Type: Full Time
position filled
CJ Foods | Marketing Brand Manager Marketing La Palma,California Apply Who We Are CheilJedang (CJ) was founded in 1953 specializing in food products. Since then it has grown into a global lifestyle brand with a business portfolio built around the four sectors - Food & Food Service, Bio & Pharma, Entertainment & Media, and Shopping & Logistics. With over 55,000 employees around the world, CJ Group promotes healthier, happier and convenient living through its many products and services. For more information, please visit www.cjamerica.com. Responsibilities + Take on new product development for frozen Asian Entrées, Snacks & Appetizers and/or Shelf Stable products (noodles, rice, sauce categories) + Assist respective category management such as building mid-long term innovation pipeline, category opportunity review, competition monitoring and review + Understanding of CPG product commercialization for Grocery, Clubs and Ethnic Channel + Manage cross-functional team to meet new product launch timeline + Conduct cost analysis and propose pricing strategy to meet profitability target + Participate in New Product Ideation sessions and conceptualization with R&D and Culinary Team + Coordinate Primary research for new product platforms with concepts such as Focus Group and online surveys + Understand Market trends and competitive landscape + Collaborate with Brand Strategy team and Management team to implement strategic plan for assigned product line + Assist in the development of sales materials, Sample Kits and promotions for new products + Other duties assigned Qualifications + Master's or Bachelor's degree in Marketing, Management or relevant field + At least 5 years work experience in CPG Marketing - Food industry + Proficiency in Microsoft Office (Word, Excel, and PowerPoint) + Familiarity with Asian and other ethnic foods a plus + Ability to work in a multi-cultural environment + Ability to communicate clearly and efficiently with CJ Foods manufacturing plants and Manufacturing partners (Co-packers) + Ability to multi-task and keep several projects moving forward at one time + Ability to troubleshoot and find solutions with Team members as Project Leader + Bilingual English & Korean strongly preferred </script>

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